Let’s Begin
During our initial phone (or Skype) discussion, we will determine what type of marketing is best for accomplishing your business objectives and if working with AdWordsLocal is right for you and your business. Once you decide to work with me, we will start the process of formulating an online advertising strategy with you.
What we will achieve:
- Gain a thorough understanding of your business with regards to your marketing objectives.
- Analyze what you have done to date with regard to online marketing.
- Review your website and consult with you to ensure greater online marketing success.
- Establish initial goals and expectations.
Once our initial discussion and per-analysis is completed, We will develop an online marketing strategy based on your goals and objectives, and budget. Once the plan is approved, we will:
- Help you setup the advertising accounts that will be needed.
- Develop the appropriate campaigns. Such as: Search, Display, Mobile, Product Listing, Shopping, Video, and Re-marketing.
- Conduct a comprehensive keyword search, interest based, and topic based analysis and and selection.
- Build a comprehensive negative keyword list.
- Use proper targeting categorization, matching options, and ad group development.
- Set proper timing and geographic targeting.
- Set proper budgeting and daily ad spend.
- Create multiple, effective ad copy.
- A/B test ads in every ad group to ensure we have the most effective ads in place.
- Consult on proper ad tracking code installation on your website or landing page or landing page.
Once the analysis and setup is complete, the marketing campaigns will go live bring in new traffic to your website and/or your local business location.
No Long-Term Contracts – Service is Month to Month.
My services are month-to-month and you choose to work with me based based on value. You can cancel the service any time after the first month.
Complete Transparency
All of the work is done completely within your online advertising accounts. I will take care of everything while working together. The work that is done and the accounts themselves remain with you and your business, with or without using my services. I understand that online advertising accounts and their history at AdWords, Facebook, Twitter, Instagram, and others are marketing assets for of the client, and therefore, remain in your control. Your campaigns are always fully accessible, transferable, and funded directly by you. This is means, “Complete Transparency.”
If you have any questions about my services or about online marketing/advertising, or if you are ready to start, please give me a call at (949) 441-1292 or email me at emailme@theadwordsguy.com.
Market on all devices and platforms!
Monthly Campaign Monitoring & Optimization
(Optional)
Once active, your online marketing campaign management is a constant game of analyzing the results, continued strategy development, and keeping the campaign(s) up to date by making necessary changes. These tasks overlap and are ongoing for as long as the campaign runs. Over time, the market changes and the campaign must adapt—the target is constantly moving. It is my job to recognize and react to both internal and external changes that will affect your campaign strategy. The monthly services include, but are not limited to, the following:
- Landing page monitoring and optimization (for certain campaigns) based on unique visitors, number of views, and conversion rates. Create alternate landing pages to do A/B testing for specific ads, genre’s, and keywords.
- Continual bid and position monitoring, making changes as necessary and evaluating the outcomes in terms of cost effectiveness.
- Ongoing keyword performance analysis, additions of new keywords, and deletion of non-performing keywords
- Ongoing ad copy analysis and testing, which entails:
- Creating new ads
- Removing non-performing ads
- Ongoing monitoring and analysis of campaign metrics
- Device platform monitoring (assess results on desktops, tablets, and smartphones)
- Ad placement monitoring
- Demographic monitoring
- Assess response to the various different ad sizes and placements for the ads in the display network
- Ongoing keyword analysis
- Adding new keywords
- Removing non-performing keywords/adding negative keywords
- Working to increase volume of traffic to ads while decreasing spend (this is done by attaining lower cost-per-clicks with a higher volume of clicks)
- Monitor ad quality scores
- Monitor cost-per-click
- Monitor total impressions
- Monitor volume of clicks to achieve sufficient traffic to impact the Amazon keyword search lists
- Intellectual property infringement monitoring
- Invalid click monitoring